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Suza Adam
  • Female
  • Johannesburg, Craighall Park
  • South Africa
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Investor Relations expert

Profile Information

What is the name of your company or organisation?
Spindle Communications
What is your position in your company or organisation?
I possess a wealth of financial and investment marketing experience and a proven ability of successful business development. I am accomplished in training and motivating staff to provide an exceptional level of customer service. It is my belief that good leadership and a hands-on approach to management bring increased standards and profits.
What does your company of organisation do?
- 16 years experience as in-house investor relations officer (5 yrs) and outside consultant (12 yrs)
- Exposure to investment banking environment, M&A, IPOs, results reporting
- Intimate knowledge of the workings of local and international stock markets
In which African countries does your company or organisation operate?
South Africa
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What is your LinkedIn account?
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Suza Adam's Blog

Big cleantech investors for clean tech projects in Africa presented at Viridis Africa

On the 15th and 16th of October 2013, Viridis Africa hosts their third Clean Technology conference at Killarney Country Club, Johannesburg, South Africa.  The event is dedicated to the introduction of clean technologies as well as associated business/investment opportunities.

The intention of Viridis Africa is to bring together investors such as Inspired Evolution, Sterling Waterford Securities, Lerako Metier, the IDC, Curatio Capital, Vantage Capital and the…


Posted on July 17, 2013 at 7:57pm

Viridis Africa 2013 - clean technology investment summit

On the 15th & 16th October 2013 the third Clean Technology business and investment matchmaking conference for the African continent is to be held at the Killarney Country Club, Lower Houghton, Johannesburg South Africa. Called Viridis Africa, ( the event is dedicated to entrepreneurs and corporates who are…


Posted on March 23, 2013 at 12:00pm

Investing in Clean Technologies for Africa

Africa as yet is not considered as a high priority geography for the introduction of so called clean technologies,  with some exceptions.


Recent studies put  Africa with investor attention relating to the above at the last place (15%), yet the need for such technologies to drive the betterment of socio –economic condition of the continent is clearly present


Generation of renewable energy can prove both commercially and socio-economically promising for…


Posted on April 2, 2012 at 10:00pm

Investor relations for African exchange listed companies & financial institutions

My name is Suza Adam and I am an independent investor relations consultant based in Johannesburg.

I have been involved in the South African financial services and investment industry for more than 16 years. Having lead in the past one of the leading IR companies in SA, Southgro Investor Relations (sold in 2005), I have since consulted to African companies outside the Republic.

My particular focus is to help companies and other investment initiatives to raise their… Continue

Posted on March 9, 2009 at 8:50pm

SH Adam Abbreviated CV & personal profile

From 1988 -1989, I served as in-house industrial editor to Santambank Ltd’s corporate communications division, responsible for the bank’s inter-branch communications, liaison with strategic corporate clients and government, the education of its vehicle finance dealer network, and liaison with the broader financial media. With the amalgamation of the bank with Trust Bank, and the subsequent merger with two other banks to form ABSA, the position became redundant.

In 1990 I took up employment with the Chamber of Mines as production manager of its in-house magazine and newspapers. Skills in DTP publishing, printing, photography, journalism and editing were further honed, whilst interaction with newsmakers presented an opportunity to interact with people of all walks of life.

My expertise and positive attitude towards my profession were noticed by a corporate member of the Chamber of Mines, who invited me to take up the newly formed investor relations position. Genbel Investments Ltd, which then served as the investment arm to the greater Gencor group (Sappi Ltd, Engen Ltd, Malbak Ltd, Gengold Ltd, Samancor Ltd) was in the midst of a campaign to reposition itself as an independent “country fund”. (Now part of Sanlam)

I was highly interested in the investor relations and behavioral finance fields, and soon became one of the pioneers and recognized spokespersons in this field in South Africa. In 1994, moves were afoot to amalgamate Genbel with Sanlam, which required a move to Cape Town. I elected to divert my energies to developing a business offering for the South African market after the completion of a MA (Communications) degree, and registered Southgro Investor Relations (Pty) Ltd in 1994, which subsequently grew in reputation for being a research-based agency servicing technology-driven companies.

In 2003, I launched the first elevation pitch conference in South Africa for the Wine & Spirit Industries, Leisure Assets & Resort development, as well as the Life Sciences industry. Of international standard, the Lifesparks 2005 biotechnology and medical devices conference was sponsored by the Department of Science & Technology, the Industrial Development Corporation (IDC) and Acorn Technologies incubator. Late 2005, I sold my business interests to my longstanding business partner and a BEE consortium.

I was privileged to be invited by London AIM-listed gemstone mining company, Tanzanite One in 2006 to assist the company in managing the downsizing of its South African office, its local company secretarial and corporate affairs portfolio, as well as investor relations and corporate / product branding program. In addition to liaison with all board members, stakeholders and staff; drafting its earnings announcements, annual reports and other corporate announcements, one of my key responsibilities was to train a Tanzanian team to take up the IR function at the termination of my contract.

Since then, I have been involved in the shaping of the investor marketing programs of Dwyka Resources Ltd, Sylvania Ltd and Danyland Ltd, in addition to consulting to other JSE-listed companies, including Winhold Ltd and Thabex Ltd.

I work best in a challenging, entrepreneurial and goal-driven environment. The activities may include developing strategic investor relations programmes in positioning companies or portfolios for prospective investment, preparing exchange announcements, content presentation at investment seminars and conferences, conducting investor presentations during capital raising road shows to local life insurance and asset management companies, private equity firms, stockbrokers and or independent financial advisors. I am comfortable working with prospective investors, be they local or foreign, and across the investment spectrum – venture capital, private equity and securities.

I have worked with companies active in a wide spectrum of industries, including the mining, financial, ITCE , retail and healthcare sectors.

Having expanded my knowledge over the past 15 years in institutional and strategic investor targeting of publicly traded companies on the local as well as foreign stock exchanges, I am willing to work on an outsourced or in-sourced project or full-time basis as an investor relations officer or equivalent. This function can be fulfilled in-house or if the client requires, I can act as a trainer and builder of in-house capacity.

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