An Africa Business Community
African Bank selects a Z-CARD® to communicate with foreign nationals
African Bank recently selected a Z-CARD® as part of its marketing mix to generate awareness that it now provides interest free*, short-term loans to foreign nationals who are formally employed and residing in South Africa.
African Bank is the first financial institution to offer unsecured, short-term personal loans to foreign nationals in South Africa, says African Bank?s Marketing Coordinator, Sive Mayiya.
We were also the first financial services provider to offer 0% interest* on short-term loans, he adds.
The aim of the multi-media campaign is to communicate to foreign nationals that they can now get credit from African bank.
Other communication channels included popular; and Street Pole adverts were placed in areas that have a high concentration of foreign nationals in Gauteng, the North West and Mpumalanga.
African Bank strives to give access to financial products that help to improve the lives of those that have previously been overlooked by other financial institutions. The Z-CARD® acted as an efficient guide to bring this message home to consumers,? says Mayiya.
Views: 173
Comment
Africa Business News
Africa Business Panel | B2B Market Research
As a valued LinkedIn group member, we invite you to join a prestigious online community.The Africa Business Panel is open exclusively to business men and women engaged in business on the African continent.
As a participant in the African Business Panel, you will benefit in several ways and at the same time, you will have no obligations whatsoever. You will decide if and when you want to participate. However, the more you participate in surveys, the better your chances of benefiting from your membership.
Click here to join now
Badge
© 2022 Created by Bas Vlugt.
Powered by
You need to be a member of Africa Banking Network to add comments!
Join Africa Banking Network