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Access Bank Plc is set to launch Nigeria’s first fun-filled interactive financial literacy campaign for kids, parents and educators in Nigeria tagged Access Early Savers Financial Literacy for Kids in partnership with Nickelodeon.
The Access Early Savers Financial Literacy for Kids is the first financial literacy campaign of its kind to be launched in Nigeria for kids 4-9 years old. The campaign is a multimedia and multidimensional platform designed to teach the principles and values of money to young children.
The core component of the campaign is a series of interactive lessons designed by Nickelodeon with input from education experts in South Africa, United Kingdom and Nigeria, which explore financial topics in an engaging and age-appropriate way, covering subjects such as; The Value and History of Money, Money Around the World, Earning, Saving, Spending and Sharing.
The event would play host to Her Excellency, Dame Abimbola Fashola, First Lady of Lagos State, Dora and her best friend Boots with kids and educators having an opportunity to fraternize with the intrepid explorer and her monkey pal.
On the fun side, Nickelodeon and Access Bank would leverage on the enduring appeal and positive, problem-solving skills of award-winning cartoon TV heroine Dora the Explorer to champion the principles and values of financial literacy to Nigerian kids, parents and educators.
This is part of Access Bank’s commitment to growing a sustainable Nigerian economy through the education of children from a young age about financial literacy to empower them make financially sound decisions as they grow up. This can only benefit the Nigerian economy by inculcating a respect and understanding of financial principles.
Dora is a global TV and licensing phenomenon and her TV show is currently seen in 140 countries and has been translated into 40 languages. Dora’s friendly face appears on millions of consumer products in more than thirty countries, including toys, books, DVDs, apparel, computer games, accessories, home furnishings and
toiletries, among many others. In the US alone Dora has sold more than 50 million books!
In Nigeria, Dora the Explorer can be seen on Nickelodeon (DStv Channel 305) every weekday at 04:00 WAT, 09:00 WAT and 09:25 WAT and on weekends at 05:00 WAT, 07:30 WAT and 07:55 WAT. Dora also appears on STV every Saturday at 08:00 WAT. For more information on Dora the Explorer go to www.nickelodeonafrica.com.
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